OAKLEY - Disruptive By Design
Create an innovative design that will disrupt elite sports performance in a way that hasn’t been seen before.
It needs to be an idea that's more than just an adaptation of an existing approach. It needs to be something new and radical. Something that is truly Disruptive by Design.
Something entirely new that responds to or enhances elite sports performance
Robust - A practicing cycle for professional cyclists to increase their performance and standard of cycling sports a level higher.
To increase the practice level and performance,an additional hand or support in needed for help in initial to start.
When the cyclist would get exausted from the practice session,the additional Arms would assist him to go that extra mile by helping push the legs on the pedals.
